is very important to reasonable pricing, however, many shops are not able to achieve this goal, after all, want to price reasonable, but need to do a lot of work to do. In fact, we have a lot of factors affecting the pricing, the key is to give their own shops good positioning, know the advantages and disadvantages of their own shops, but also to understand the Manicure market situation, his shop around to know ourselves, the only way to make Manicure shop to make reasonable price.
1. do market research
grade level Manicure shop have a good investigation and analysis, find out the differences between the Manicure shop, as their reference data. Customers are very realistic, if it is the two looks almost the shop, the customer will certainly go to the low price of the store to go!
2. do their own positioning
to do a good job of their own positioning, positioning in order to have a better strategy to do targeted marketing. The decoration of the shop, Manicure service division, assistant art, professional technology and lighting, music standardization process, is the embodiment of Manicure shop level. These factors will also affect the customer’s service experience. So when you want to store the project pricing, we must take into account the store’s packaging image can not support the price. Your decoration and publicity are aimed at low-end consumer groups, then you can not sell 1000 products.
3. do not blindly cut prices
price war is only one strategy, but not the only strategy. Your price is 100 yuan, next to the Manicure store price is 80 yuan, then you can not only reduce the price to attract customers, this will only make the market more and more chaos, more and more rotten, eventually everyone not to earn profits. And to think about is how to make the guests feel at home to spend 100 yuan to spend at least $80 worth of other people’s homes. Customers questioned the price, in fact, I hope you give them a reason to pay more.
4. Manicure division to enhance the ability of
Manicure division technology is one of important factors to decide the price, the direct cause is the reputation of the shop and decided to guest satisfaction. So we must ensure that the technical level of the shop Manicure teacher, a good teacher Manicure can bring you a good reputation, a poor Manicure division can also hit your shop signs.
any one shop is not simply set a price not to do self promotion, will be able to obtain customer recognition. So, if you want to open a popular business Manicure shop, want to make the pricing more reasonable, more than four work that also need to be in place, this will help to the development of the shop.