in the traditional media transformation tide, the so-called "electricity supplier" is a very multimedia attention and attention to the direction. Logically this is established, the media also have the advantage of traffic, but the media business basically overall is still testing the waters, Pathfinder stage, supply chain and membership management system are the problems need to be careful to try.
in the traditional media transformation tide, the so-called "electricity supplier" is a very multimedia attention and attention to the direction. Because the establishment logically is: when an article / in a photo to introduce some interesting things, there are readers may have this idea: where to have sell? If there can be a good way to let the reader become consumers, the media can profit from.
international fashion media giants have been involved in the path, such as the Kangtai based New York based group. It has done 7 times before and after the start of class business enterprise investment, has its own online store many fashion publications such as women’s fashion magazine Glamour Glamstore operation of the shop, the men’s magazine GQ Nordstrom launched in cooperation with the luxury department store shopping site NordstromMen.com.
Hearst Publishing Group’s "Harper s Bazaar (Chinese version of its magazine" bazaar "in our country is famous) in cooperation with the electricity supplier of luxury Yoox, together to create a web site ShopBazaar.com, mainly the sale of luxury goods stores, including some independent designer goods.
in China, the fashion media also has a wave of electricity supplier. "Bazaar" with intime group cooperation, made a bazaar style of online shopping. ELLE "Elle" on the official website of ELLESHOP, "Ruili" magazine’s rayli.com.cn, "Mina Mina" magazine’s official store long nets and other is the embodiment of the media business.
in addition to fashion publications, other types of media are testing the water. For example, when severe haze, had told me a newspaper media, they have a full page newspaper made haze articles, arranged under a selling air purifier ad, just one night, the seller sold thousands of single. Air cleaners are expensive, and the total flow is considerable.
summary down, the media electricity supplier, there are several operating practices. The first one must have something to do with the Alibaba.
release marketing potential
Ali idea is to let the media as an electricity supplier industry marketing outlet, in fact is to use Ali rich goods and media both flow (either traditional or online digital publishing end) a conspiracy. What reflects this idea is this year’s code