Beijing Daily reporter yesterday from the Imperial Palace museum was informed that as of the end of 2015, the the Imperial Palace Museum of cultural and creative products R & D total 8683, which in the period 2013-2015, the Imperial Palace Museum of cultural and creative products R & D total 1273. At the same time, the Imperial Palace’s creative products sales also increased from 600 million yuan in 2013 to nearly $1 billion in 2015. Dan Jixiang the Imperial Palace museum director said that the future of the Imperial Palace cultural and creative products from "growth" to "improve the quality of".
last year, cultural and creative products sales of nearly 1 billion
since 2013, including Chaozhu, the Imperial Palace fan emperor headset produced the product not only let Shan Jixiang personally for their site to "sell", and create considerable sales. The Imperial Palace museum official said yesterday told Beijing Daily reporter, the Imperial Palace cultural and creative products last year’s sales of nearly 1 billion yuan.
in August of last year, the the Imperial Palace Cultural Service Center for the first time Juhuasuan and Alibaba group under the cross-border cooperation, in the the Imperial Palace cultural and creative products on Juhuasuan platform page for more than an hour later, the 1500 mobile phone seat had announced sold out. Within a day, a total of 16 thousand single the Imperial Palace cultural and creative products traded in the Juhuasuan platform, becoming a hot spot of public opinion.
, published by the the Imperial Palace press the "the Imperial Palace" in the 2010 edition of the calendar, also appeared six years sales growth of more than 8 times. In the new version of the "the Imperial Palace calendar" selling at the same time, the old version of the "the Imperial Palace calendar" prices also rose sharply.
high sales brought huge profits to the the Imperial Palace, Shan Jixiang had at the beginning of the year revealed that only the first half of 2015 the the Imperial Palace cultural and creative products sales reached 700 million yuan, profits of nearly 80 million yuan. For the purpose of profit, Shan Jixiang said, one is the establishment of the two institutions, the Imperial Palace Research Institute and the Institute of the Imperial Palace, is an institution, no funds to support the country two non institution. The second is the research and development, increase investment in R & D, when the ramp is not invested in research and development, there is no stamina, so continue to increase investment in R & D.
the Imperial Palace flagship store is being built
in Shan Jixiang view, the development of the Imperial Palace cultural and creative products to scientific and technological means to lead. At present, the Imperial Palace has mastered the two major online ports, including the Imperial Palace and the Imperial Palace mall, including Taobao. The amount of fans of the Imperial Palace Taobao currently has reached nearly 300 thousand people; the the Imperial Palace mall last year officially launched on 1 January, different from the the Imperial Palace Taobao using the Taobao platform for product sales, the Imperial Palace mall is a network marketing platform commissioned by the professional team building. Shan Jixiang said that if the the Imperial Palace Taobao sells mainly for young people’s cultural and creative products, then the Imperial Palace mall the sales of the product is more creative and cultural creativity.