Jumei com burn to the Jingdong Par 1 billion yuan investment overseas purchase

lead: now "small is beautiful" jumei.com also began to burn to force a new project, it will look at the overseas shopping areas, namely jumei.com web page speed duty-free business.

Jumei.com

once listed $13 million to become a model of "small is beautiful" company, the company CEO Chen Ou also became a symbol of youth inspirational. Today, the "small and beautiful" jumei.com also began to burn to force a new project, it will look at the overseas shopping areas, namely jumei.com web page speed duty-free business.

 

speed duty-free shops "includes two aspects, one is the overseas products can enjoy duty-free stores at the same price in the jumei.com website (some duty-free products than lower).

two is jumei.com to ensure fast delivery of goods will be. According to the company’s internal mail revealed that 1 billion yuan to implement the fast duty-free shops, most of the funds will be used for the expansion of warehousing and logistics. The industry believes that this means that jumei.com will take the Jingdong of the old, flower heavily force field of warehousing and logistics, improve logistics speed. But because the Jingdong spend too much on them, therefore has no profit, 1 billion yuan jumei.com can return is still unknown.

so why jumei.com is so firmly transformation? Mainly because of changes in the business environment.

1, the electricity supplier market competition, Taobao, Jingdong, Dangdang and other competitors continue restructuring, market segments, jumei.com would not fall behind.

2, overseas purchasing market demand, electricity providers need to seize the opportunity to transition. Looking forward to the electricity supplier report provided by the Institute pointed out that the rise of cross-border electricity supplier makes overseas purchasing occupies an important position in the electricity supplier. It is expected that by 2017, overseas purchasing market will occupy 7% of China’s electricity supplier, the amount of up to $8 billion 600 million, in 2015 overseas purchasing market potential will erupt. In this opportunity, Ali, Amazon, jumei.com and other Jingdong and manufacturers competing in the global layout.

3, consumer concerns about the quality of domestic products. With the China SAIC Taobao fake products etc. the escalation of the conflict, jumei.com small business platform has also been affected. The force of high-end overseas brand market, may solve the dilemma of fake products.

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