e-commerce is not unfamiliar, has been along with every place around us, it seems that all aspects of life are inseparable from e-commerce. Many of the profits of enterprises are now coming to e-commerce. So how to do e-commerce?
of small and medium-sized enterprises before sale mode is the traditional sales, like a strange phone, strange call, a lot of time are eating and cold-shoulder treatment is to find potential customers, not only in the waste of manpower and financial resources. And it is a waste of time, a lot of potential customers to waste properly, the staff’s business is not high, the company’s capital waste is more serious. In the management level is a stack of confusion, especially in the domestic business enterprises. The emperor far really not good management.
with the construction of information technology, the popularity of the network, the management of enterprises should also move forward to information technology. Said management, enterprise management should be divided into two parts. Part of the management of enterprises, such as market development, development, maintenance. The other part is the internal management of the enterprise, including the management of employees, products, enterprise culture, system and so on.
first from the external management, in the outside is nothing more than a part of the market, the enterprise will not survive without sales, then how to develop a good market. This is a very good market research, better iron in the blade, the company can understand the potential customers in their own areas of concern by their e-commerce platform products. For example, we are to buy a washing machine, for each region is different, the north is more concerned about the size of the washing machine washing capacity, dehydration function, emphasis on large clothing. And various aspects of water quality in the laundry to join the various indicators of the description. Compared with the south, the clothes are more inclined to rinse, and the water quality is relatively soft, the amount of detergent is not great. Therefore, in the enterprise marketing management to be different, want to pay attention to different seasons, for the correct positioning of the enterprise is very necessary.
in personnel management in small and medium-sized enterprises, treat customers, look on the market, in order to effectively take the market, to plan reasonable program centering. In the process of enterprise’s self marketing, from the flow of their web site to calculate the degree of customer attention, positioning the main keywords, can be made on their website promotion. This is the enterprise’s own website marketing, there is a need to borrow large enterprise portal, making promotion, such as I do hardware, I can find some network hardware, network hardware, China HC, Ali and other well-known portal. To understand the customer is more concerned about the portal, pay more attention to those products, the correct positioning, the allocation of a reasonable plan to advertise.
for some of the industry, you can also use a number of exhibitions and other publicity themselves, this is a good way. In short, e-commerce companies are doing in the user’s point of view of the problem, to find attention, so as to make enterprises bigger and stronger.
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