Portal 2012 Q1 earnings comparative analysis

May 23rd news, recently, several major portals have been released in 2012 Q1 earnings, including Tencent with revenues of $1 billion 532 million 800 thousand in the crown, while Tencent in terms of advertising revenue to $85 million 800 thousand more than $78 million 500 thousand in the first sina.

games, video, social media, mobile Internet and so the rise of the Internet pattern change. Followed by changes in 2012, each portal is trying to retain the existing advantages, actively seek change, to find new revenue growth, but the path of their choice is not completely consistent.

2012 Q1 Tencent, NetEase, Sohu, Sina and Phoenix total revenue composition

 

figure 12012 Q1 Tencent, NetEase, Sohu, Sina and Phoenix constitute a total revenue of

Q1 of Tencent in 2012 total revenue of $1 billion 532 million 800 thousand, of which the game service revenue of $845 million 300 thousand, accounting for 55.1% of total revenue, the community and the open platform revenue of $3.274 accounted for 21.4% of the mobile value-added services revenue of $145 million 200 thousand accounted for 9.5%. The top three accounted for about 86% of total revenue.

2012 Q1 NetEase total revenue of $318 million, of which 90.9% of revenue from gaming services, $289 million.

2012 Q1 Sohu total revenue of $227 million, of which $127 million gaming revenue accounted for $56% of total revenue, advertising Revenue $61 million, accounting for 26.9%.

2012 Q1 Sina total revenue of $106 million 200 thousand, of which 73.9% came from advertising revenue, $78 million 500 thousand, $17.9% for mobile value-added services revenue.

2012 Q1 phoenix new media total revenue of $38 million, primarily by the advertising revenue of $20 million 500 thousand and $42.4% of mobile value-added services revenue composition.

advertising revenue, Tencent to $85 million 800 thousand more than Sina $78 million 500 thousand for the first time in the first place. (see Figure 2)

 

figure 22012 Q1 Tencent advertising revenue for the first time more than Sina ranked first

with the rise of micro-blog, SNS and other social media, video and mobile Internet, the traditional portal has been subject to the advertising products and marketing platform and a single growth limitation and slow trend, while micro-blog, video, mobile APP and other new products form is more and more favored by users and advertisers.

followed the changes in the pattern of the Internet, each portal is trying to retain the existing advantages, and actively seek change, to find new revenue growth, but the path of their choice is not completely consistent

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