The change of network literature a public number by WeChat



in May of this year, I had written a WeChat 5 Commercial copy of the grand literary trail, which mentions that WeChat may subvert the existing literature from the model site. Recently, the emergence of a public account, I realized that it is more reliable. However, it is different from the original expectations, the use of this account from the point of view of experience, WeChat’s impact on the network literature industry chain first occurred in the operator, followed by the network literature website.

[IT] Sohu news (text / Wang Congji) filed a written "Tomb notes" the Nanpai Sanshu, you must have heard, he opened a public account of their WeChat in May of this year (micro signal: paibook), August formally launched a membership program began commercial operation. The current operating status of the public account:

1 public number has 400 thousand concerns, at the time of the 50 thousand users, it has created a record of a single day of 320 thousand interactive.

2 WeChat Nanpai Sanshu public membership card sales in two ways: Taobao and WeChat to pay, according to the Taobao open in August 18th, 6 yuan membership card total sales 329, 15 yuan, 55 yuan annual sales 170 RMB card sales 148, 30 yuan in the first half of 39 card sales.

WeChat paid although not publicly documented, but said "the number of Nanpai Sanshu through WeChat bought directly through Taobao than an order of magnitude higher."


currently consists of 3 public account Nanpai Sanshu himself and team operation, development work for the third party company bit sea, there are technical personnel within the team.

4 WeChat official attitude to Nanpai Sanshu public account is very encouraging. Nanpai Sanshu I have met with Zhang Xiaolong, South Pine uncle said: "Zhang Xiaolong holds a very open mind, to encourage this project".

in addition, Nanpai Sanshu account itself as a service number rather than subscription number, with a custom menu interface and access to the WeChat payment in other WeChat interface was also a lot of privilege.


5 is part of WeChat Nanpai Sanshu public number:

(1) Nanpai Sanshu novels. Nanpai Sanshu personal previous works, including "Tomb notes", "world" and "the hidden sea of flowers", the previous chapters can be read free of charge, the following chapters need to pay to read.

(2) comics and works. Non Nanpai Sanshu my work, including comics, fan works, some works need to become a member of reading. According to Nanpai Sanshu I revealed that the team has been with the comic, the article.