introduction: enterprise marketing front to customers on the use of mobile Internet mobile phone brand manufacturers, through the mobile phone application, the marketing battlefield directly to the customer’s mobile phone, just like Wang Yongqing to stand in the customer’s home, a kind of intercept customers consumption motivation. Many mobile apps are free to download, but their
companies to pull the marketing front to the customer’s mobile phone
good use of the mobile Internet brand manufacturers, through the mobile phone application, the marketing battlefield directly to the customer’s mobile phone, just like Wang Yongqing to stand in the customer’s home, the customer’s consumption motivation as interception. Many mobile phone application is free to download, but the hidden business model, the fundamental purpose is to make the application: internal consumption income; provide store location and activities of products and services, and brand related information; construction of brand community, brand fans interactive space, consolidating the brand loyalty; brand knowledge transfer. To expand brand awareness, and guide online browsing to the next line of consumption; enhance customer participation in marketing activities, directly online or offline to create performance; to stimulate consumer desire through the game application; collecting and mining information of customer behavior.
, for example, the retail brand Jingdong mall mobile applications is the standard "internal consumer driven" application, the main purpose is to encourage customers to use mobile phones directly to the consumer. The Jingdong’s mobile phone application in addition to the common catalog, product search, shopping cart and so on with the reciprocal second group purchase of the traditional consumption function, and "barcode purchase, share photos and this can spot prices, direct orders, delivery of the design, so the competition of the store is in fact a Jingdong display stores. Allow consumers to personally test products in the field after the order to the Jingdong through mobile phone applications, this is the real killer application (killer Application). It is said that a domestic giant home appliance chain stores in order to have a system, the application of mobile phone Jingdong, ordered the tear off all the bar code of the product. Similar to the mobile phone applications, such as Taobao, palm shop, etc.. This type of application is likely to subvert the retail world we know today. Recently, the world’s largest consumer electronics chain best buy CEO announced his resignation, and announced massive layoffs, obviously this is some of the world’s largest electricity supplier (such as Apple, Netflix, Amazon) through the mobile Internet created a masterpiece. In this regard, Gome, Suning also wonder if you feel huangcizaibei.
physical goods brands also enjoy
is not only the retail brand love "mobile phone application of internal consumption driven", physical goods brands have them, after all this is the most direct profit mode of mobile phone application, Zara is the most famous example. These brands because they have a large number of offline stores, so there is a high motivation to guide online traffic to the next line store. For example, H& M, in addition to providing catalog display, but also through the location based Service >